Klarna launches creator platform

KLARNA LAUNCHES CREATOR PLATFORM

Klarna has recently launched its Creator Platform – a portal which seamlessly connects brands and influencers and automates everything from initial outreach, to tracking sales and commissions.

The platform gives brands the chance to choose from a wide pool of influencers and can see creator’s metrics such as traffic, sales and conversion rates in real time.

With this platform, creators now have the tools to recommend thousands of products to their audiences across their platforms, as well as shoppers within the app and get paid whenever someone purchases a recommended product.

Klarna says that 41% of British shoppers who buy from social media already shop directly from influencer pages.

It is certainly an interesting move from Klarna with many benefits from each angle.  Now that creators can view their performance in real time, it may encourage them to diversify their content based on performance perhaps. The real time tracking can allow brands to cultivate more meaningful partnerships with creators, which will ultimately create a better experience for the shopper.

We are well versed in a broad range of influencer services and would be happy to assist you, whether you are starting out or are established within the industry.

For more information, please call us on 020 4571 8631 or email us at hello@birdilaw.com. Alternatively, please take a moment to complete our free enquiry form.

Disclaimer

Content on the Site is provided for your general information purposes only and to inform you about us and our products and news, features, services and other websites which may be of interest. It does not constitute technical, financial, or legal advice or any other type of advice and should not be relied on for any purposes. While we use reasonable efforts to include accurate and up-to-date information on the Site, we do not represent, warrant or promise (whether express or implied) that any information is or remains accurate, complete and up to date, or fit or suitable for any purpose. Any reliance you place on the information on the Site is at your own risk.